is a 4-week event to boost your entrepreneurship skills. Bring in your creativity and ideas to solve a real business challenge. Get in touch with like-minded entrepreneurs and experts from various backgrounds.
Startup Class is an intensive hands-on, project-based summer school in which you will design and test prototypes and develop new business models that address real-world needs.
You will go from idea to solution over the course of 4 weeks. Our goal is to help your team identify unmet customer needs, create new products or services that meet those needs, and develop innovative business models. You will learn to think and act like an entrepreneur, a valuable skillset for YOUR career.
The best thing is: It's all for free!
We believe entrepreneurial thinking can change the world. By the end of the course, your team will have developed a prototype and tested a novel product or service. Also, you will learn and apply innovation methods like Design Thinking and Agile / Lean Business Development.
6 September, Thursday
Team BuildingGet to know your team and start the venture
7 September, Friday
ChallengesUnderstand the challenge & meet the users
8 September, Saturday
Problem DefinitionEmpathise with the user & define problems
12 September, Wednesday
PrototypingBuild your first digital or analog prototype
13 September, Thursday
TestingTest your prototype with users
14 September, Friday
Lean StartupBuild, measure, learn continuously
15 September, Saturday
Startup EconomicsAlign the numbers
19 September, Wednesday
UI & UXUser Experience Design
20 September, Thursday
MarketingBuild your sales channels
21 September, Friday
BrandingBuild your venture identity
22 September, Saturday
Venture TeamsWhat makes a great venture team?
24 September, Monday
Grow as a TeamIncubation, Acceleration and VC
25 September, Tuesday
Grow as a PersonGrowth mindset and learning attitude
26 September, Wednesday
Final EventCelebrate and look ahead
Steve Blank is an entrepreneur and developer of the Customer Development method and launched the Lean Startup movement. This class is based on the Lean Launchpad class he teaches at Stanford, Berkeley and Columbia University. His best-known books are The Four Steps to the Epiphany and The Startup Owner's Manual.
Fundamentals of user-centred innovation and Design Thinking
Introduction to customer discovery and development
Value proposition and customer segments
Customer relationships, channels, exploration methods
Business models, prototyping methods, MVP
Agile development methods
Revenue model, resources and costs, startup metrics
User experience and user journey
Startup culture and branding
German and international networks
Growth strategies and venture capital
openBerlin, Cisco Innovation Center
c/o EUREF-Campus 3 Magazingebäude
Startup Class 2018 will begin at Cisco openBerlin. Each week, there will be another venue.
Meet startup founders, corporate innovators, and entrepreneurship enthusiasts at Startup Class.
The best thing: Your ticket is for free.
Grow your network
- Meet startup founders
- Meet innovative companies
- Explore the Berlin innovation ecosystem
Learn business skills
- Lean Startup
- Design Thinking
- Agile Project Management
- Corporate Innovation
- Innovation Accounting
- Venture Financing
Solve a real challenge
- Build a strong team
- Collaborate with global companies
- Bring in your strengths and entrepreneurial enthusiasm
Your Mentors and Experts
At Startup Class, you'll make your first steps as an entrepreneur and understand startup as well as corporate entrepreneurship. These people will show you how.
Prof. Dr. Sven Ripsas
Prof. Dr. Dr. Thomas Schildhauer
Society and Innovation
Dr. Arndt Schwaiger
Digital Business Models
Prof. Dr. Stephan Weichert
Lean Startup & Design Thinking
Max von Grafenstein
Data Protection and Security
Google for Entrepreneurs
Design & Product Leadership
The Pitch Doctor
Application for Startup Class 2018 is closed.
Not sure about Startup Class? These are a few of our frequently asked questions.
The Institute of Electronic Business e.V. (IEB) is an associated institute of the University of the Arts Berlin. Since 1999 the IEB transfers the latest findings from applied research to the economy.
The institute is a non-profit association and independent scientific expert that identifies market-related trends in the field of digital communication, recognizes challenges for companies and supports them with innovative solutions for their business decision making. By that the IEB helps its members and customers to be successful and remain competitive in times of rapid digital development.
Startup Class is a joint venture by Berlin School of Economics and Law, The Entrepreneurship Network of Universities and enterprises in Berlin (BENHU) and Institute of Electronic Business.
christian.klang (at) hwr-berlin.de
victoria.lock (at) benhu.de
Marketing and Event Management
matti.schurr (at) benhu.de
julia.gunnoltz (at) hwr-berlin.de